Strong Web Design = Strong Consumer Trust
We’re in a world now where just about every business is online in some form, in fact encountering a business’ website is often some people’s first encounter with a business at all. This, ontop of the fact that a lot of businesses now are 100% online means that the impression your website leaves is more important than ever. And how do we leave a good impression? Good design.
And don’t try to justify a poor website design by saying ‘at least my content is great’, because 94% of the reason the participants rejected a site was for design related issues, while only 6% was for content-related issues. So, your content could be stellar and as top-notch as ever, but a poor website design can bring it all to a crashing halt.
So, what things should you look out for when designing your website? These are the things that participants of this study noted were deal breakers: Busy layouts, lack of navigation aids, boring web design, pop up advertisements, slow introductions to a site (splash pages, slow-loading flash introductions, etc), small print, too much text etc.
Keep an eye out for sites you find successful, and try to pinpoint why they are successful and introduce this into your own online endeavours.